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SEO & Marketing for Websites in Southeast Asia

From beginner to a marketing specialist who can measure and buy growth.

15 modules52 lessons~24 h
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Curriculum

01

Marketing and the funnel as a system of metrics

Free4 lessons Β· 87 min
  1. Marketing is a system, not a bag of tricksπŸ”’20 min
  2. Funnel: turning "few sales" into concrete numbersπŸ”’25 min
  3. The channel map: where your audience actually isπŸ”’22 min
  4. North Star and the metrics diary: setting up your dashboardπŸ”’20 min
02

Audience, demand, and intent

Paid4 lessons Β· 105 min
  1. JTBD: why people actually buyπŸ”’25 min
  2. Search intent and reading the SERPπŸ”’25 min
  3. Keyword research: measuring demand by handπŸ”’30 min
  4. Clustering: turning a query list into a page planπŸ”’25 min
03

SEO foundation and technical base

Paid4 lessons Β· 100 min
  1. How Google finds and shows sites: crawl β†’ index β†’ rankπŸ”’20 min
  2. Google Search Console: the dashboard of your searchπŸ”’30 min
  3. robots.txt, sitemap.xml, and canonical: the technical minimum that decides everythingπŸ”’25 min
  4. Speed and Core Web Vitals: why a slow site loses customers before the funnelπŸ”’25 min
04

On-page and content

Paid4 lessons Β· 105 min
  1. SERP analysis as a spec: what already ranks and whyπŸ”’25 min
  2. Title, meta description, and headings: the sign and the skeleton of the pageπŸ”’25 min
  3. Content with the agent: brief β†’ draft β†’ editing for the marketπŸ”’30 min
  4. Structured data: how to get stars and prices right in the resultsπŸ”’25 min
05

Local SEO

Paid3 lessons Β· 70 min
  1. Google Business Profile: the channel that brings customers before the site doesπŸ”’25 min
  2. Reviews: building reputation as a process, not as luckπŸ”’25 min
  3. NAP and local pages: so Google is sure you existπŸ”’20 min
06

Analytics 1 β€” GA4 by hand

Paid3 lessons Β· 90 min
  1. Installing GA4 via GTM: your site gets instrumentsπŸ”’35 min
  2. Events: teaching analytics to see what matters to youπŸ”’30 min
  3. DebugView and QA: can you trust your own numbersπŸ”’25 min
08

Attribution

Paid3 lessons Β· 65 min
  1. Why the numbers don't add up β€” and who's "right"πŸ”’20 min
  2. Attribution models and conversion windows: the rules of the game, in numbersπŸ”’25 min
  3. Source of truth: a practical system so you don't fool yourselfπŸ”’20 min
09

Unit economics

Paid4 lessons Β· 110 min
  1. CTR, CPC, CPM, CPA: four metrics all advertising rests onπŸ”’25 min
  2. AOV, margin, CAC, LTV: how much a customer really bringsπŸ”’30 min
  3. ROAS, ROI, and the ad break-even pointπŸ”’30 min
  4. Assembling the model: how much you can pay for a customerπŸ”’25 min
10

Offer, sales page, CRO

Paid3 lessons Β· 90 min
  1. The offer: why they buy from you and not the neighborπŸ”’25 min
  2. The sales page: structure, trust, and payment the Asian wayπŸ”’35 min
  3. CRO: fixing the page by data, not by tasteπŸ”’30 min
11

Meta Ads (Facebook/Instagram)

Paid4 lessons Β· 130 min
  1. How Meta Ads is built: three floors and choosing the objectiveπŸ”’30 min
  2. Meta Pixel and Conversions API: giving the algorithm eyesπŸ”’35 min
  3. Audiences: cold, warm and lookalikeπŸ”’30 min
  4. Budget, training the algorithm and creative testsπŸ”’35 min
12

TikTok Ads

Paid3 lessons Β· 80 min
  1. TikTok Ads Manager and the Pixel: a familiar system, new rulesπŸ”’25 min
  2. Creative the TikTok way and Spark AdsπŸ”’30 min
  3. Launching a TikTok campaign and the channel's place in the systemπŸ”’25 min
14

Organic channels of SEA

Paid3 lessons Β· 90 min
  1. Content on social media: a system instead of inspirationπŸ”’30 min
  2. Messengers and the customer base: the "return" channelπŸ”’30 min
  3. Marketplaces Shopee/Lazada: selling where people already buyπŸ”’30 min
15

Budget, scaling, final project

Paid3 lessons Β· 115 min
  1. The media plan: distributing money like a portfolioπŸ”’30 min
  2. Scaling: hitting the gas without breaking the engineπŸ”’25 min
  3. The final project: your marketing system on one pageπŸ”’60 min
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