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Product Thinking and Growth Through Metrics
Run your product as a system: hypothesis β data β decision.
14 modules46 lessons~18 h
β‘ Inside the course
Curriculum
01Product thinking
Free4 lessons Β· 84 min
- A product is a hypothesis about value, not a pile of featuresπ20 min
- Build β Measure β Learn: the loop your product lives inπ20 min
- Your product's business model on one pageπ22 min
- Your product's North Star and journal: instruments on the dashboardπ22 min
02The user and value
Paid4 lessons Β· 87 min
- JTBD: what "job" your product gets hired forπ22 min
- Mom Test interviews: how to hear the truth, not politenessπ25 min
- Feedback as a system: the agent breaks down your feedbackπ20 min
- Segments by usage: not all users are equally importantπ20 min
03The metrics map
Paid3 lessons Β· 64 min
- AARRR: the five stages of a user's lifeπ22 min
- The metrics tree: from North Star to daily leversπ22 min
- Feature metric and guardrail metrics: every bet has a scoreboardπ20 min
04Instrumentation
Paid3 lessons Β· 72 min
- Tracking plan: designing events before you collect themπ22 min
- Events in Supabase: your database is your analyticsπ30 min
- Data QA: before you trust β checkπ20 min
05SQL by hand with the agent
Paid4 lessons Β· 95 min
- First SQL: SELECT β questions to your own databaseπ25 min
- Aggregates and GROUP BY: from rows to metricsπ25 min
- JOIN: connecting tables β asking "in-between" questionsπ25 min
- A query library: SQL as a system, not a featπ20 min
06Activation and onboarding
Paid3 lessons Β· 69 min
- Aha-moment: the moment the product "clicks"π22 min
- The onboarding funnel: exactly where newcomers get lostπ22 min
- Fixing onboarding: the short path to valueπ25 min
07Retention and cohorts
Paid4 lessons Β· 89 min
- Retention: the one metric you can't fakeπ22 min
- Cohorts: the product's time machineπ25 min
- Churn: why people leave β and what to do about itπ22 min
- DAU/WAU/MAU and stickiness: the pulse of engagementπ20 min
08Monetization
Paid3 lessons Β· 69 min
- Monetization models: how a product turns value into moneyπ22 min
- Pricing: price is a hypothesis, not a guessing gameπ22 min
- LTV on cohorts: what a user is actually worthπ25 min
09The product dashboard
Paid3 lessons Β· 75 min
- Designing the dashboard: one screen of truthπ20 min
- Building the dashboard with vibe coding: your own tool in an eveningπ35 min
- The weekly review: the ritual that makes data workπ20 min
10Hypotheses and prioritization
Paid3 lessons Β· 64 min
- The hypothesis backlog: from a chaos of ideas to a queue of betsπ20 min
- ICE and RICE: a queue by the score, not by sympathyπ22 min
- Cutting scope: the minimum that gives a learnπ22 min
11A PRD for your AI agent
Paid3 lessons Β· 67 min
- User stories and acceptance criteria: a language both humans and agents understandπ22 min
- The PRD: one brief for the agent β from hypothesis to eventsπ25 min
- Acceptance: trust, but verify against the criteriaπ20 min
12Testing hypotheses (without classic A/B)
Paid3 lessons Β· 67 min
- Fake door: test demand without building the featureπ20 min
- Before/after on cohorts: an honest verdict without A/Bπ25 min
- Staged rollout and validation by conversation: the full testing arsenalπ22 min
13Product health
Paid3 lessons Β· 65 min
- Errors: Sentry β learn about bugs before your users doπ25 min
- Uptime and backups: a product that doesn't disappearπ22 min
- Tech metrics on the dashboard: health as part of the pictureπ18 min
14Rhythms and the final project
Paid3 lessons Β· 100 min
- The product cycle: the week and the month that move the productπ20 min
- Roadmap: now / next / later β where the product is goingπ20 min
- The final project: your product system on one pageπ60 min